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Why You Should Sell Cutting Edge Household Technology In Africa
03 Jul. 2018

What does this move mean for business owners and managers interested in selling cutting-edge household technology in Africa? Here are some of the most important considerations you should think about:

The Numbers


When we looked at the numbers, the Free Trade Area will, by all indications, allow for a 52% surge in trade over the next couple of years. This means that anyone trading on the continent is sure to see some great returns for their endeavours, as long as they have positioned themselves correctly in their respective markets.

The Demand

Now, we already hear your doubts – even if Africa has boosted its future trade capabilities, how does that help businesses that sell household technology? 

The fact of the matter is that African markets have been growing steadily for the last couple of years, and this has led to the rapid expansion of the middle class in some of its countries. This means that combined with the trading potential, there is a burgeoning market set on buying retailer and consumer goods, which includes household technology.

The Need for Technology

The best part about the above is that while the markets are growing, Africans continuously show through their purchasing patterns that they aren’t happy with just any technology. Across the continent mobile technology is readily used, and various countries show a voracious appetite for cutting-edge technology that will make their homes, if projections are correct, a better place to live in.

By all indications, advanced household technology providers are looking at incredible opportunities when it comes to selling their products in Africa, and if the past has shown us anything, first movers in a newly-expanding market nearly always come out ahead of their competitors.


If you need more information about entering the African market as a household technology provider, why not visit our trade show, or contact us directly for more information?

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